Advertising and professional wrestlers go hand in hand. After all, wrestlers are celebrities and advertisers like celebrities approve their products. In fact, some of these products were perfectly logical for the wrestlers to defend, because they would welcome their lifestyle in one way or another.
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Wrestlers like John Cena continued to do a lot of advertising work, after having stopped working full time for Wwe. This list will focus on WWE wrestlers, in particular, which has a particular product.
Icopro: Lex Luger / Vince McMahon
WWE has once tried to start its own bodybuilding federation
- Vince McMahon created WBF in 1991
- Icopro was a product attached to WBF
- It was essentially a bodybuilding supplement
Always a gym rat, Vince McMahon wanted to try bodybuilding in the early 90s and tried to establish WBF. It took a while to descend the ground, and when Lex Luger signed with the company at the end of 1992, it was intended to be the “face” of WBF. In addition to WBF, WWE has teamed up with Icopro; A bodybuilding supplement.
According to Bruce Pritchard of WWE, the product was rather bland, and that, like WBF, has never taken off. All well considered, Lex Luger was definitely the right choice to approve such a product, because he would have only owned 3% body fat at a given time in his career.
Jimmy John’s: Brock Lesnar
Brock approved Jimmy John on his ring
- Brock Lesnar was one of the first wrestlers to be authorized to use the endorsements on his equipment
- Jimmy John’s is a chain of sandwich restaurants
- WWE now regularly approves products on the ring carpet
When Brock Lensar returned to WWE in 2012, he had undoubtedly become even better known for his stay at the UFC, than his previous race in wrestling. In the UFC, combatants are allowed to mark themselves, which includes sponsorship agreements.
Brock had brought his sponsorship with Jimmy John’s to WWE, and was one of the first wrestlers never allowed to do so. According to statements, Vince McMahon did not want his wrestlers to land outside of sponsorship agreements, as they often generated any turnover for the company. Apparently, however, concessions were made for Brock Lesnar.
Stacker 2: Trish Stratus / Kane
Stacker 2 was a fat combustion supplement
- Several wrestlers appeared in advertisements, approving Stacker 2
- Tony Sirico of Sopranos Fame, appeared in the advertisements of Stacker 2 with Trish
- In 2016, Stacker 2 lost a trial in brands at 5 hours on energy
In the early 2000s, several WWE wrestlers approved the Stacker 2 product, appearing in advertisements for the product. It was one of those products that went hand in hand with the fight, because it favored weight loss and a healthier body.
While Trish Stratus was most remarkable for appearing in the advertisements of Stacker 2, Kane would also be presented in an advertisement. In fact, Kane’s piece would make him sing karaoke with a song by John Denver, before eliminating him a heckling. The relationship between WWE and Stacker 2 was strong for a while.
Honey comb: Andre the giant
It was on the heels of the memorable performance of André in The princess’s bride
- This advertisement began to be broadcast in 1990
- Andre was actually a heel at the time
- Hooden nest cereals were created in 1965
If you looked at WWE superstars in the early 90s, or even the cartoons on Saturday morning, you remember it. After entering the dominant current with its role in Rob Reiner The princess’s bride, Andre the giant would continue to approve cereals in honeycomb.
The announcement would take place for a while, and was one of Andre’s lasting memories, before passing in 1993. In the early 90s, WWE was still a family product, and the association of cereals and struggle made a lot of sense. It is difficult to look at this advertisement and not to become nostalgic for André and a time spent.
Boyardee chief: humanity / Hardys
WWE wrestlers approved the Boyardee chief during the attitude era
- Boyardee chief offered several articles based on pasta
- Humanity would approve their line of ravioli
- Kane would also appear in the advertisements of the Boyardee chef
The Boyardee chef can have the record of the product most approved by WWE wrestlers. In addition to humanity, Kane and Hardys, advertisements featuring The Rock, Chris Jericho and Big Show would all be produced by the Boyardee chef.
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It is clear that the relationship between Boyardee chef and WWE was strong at some point. We will go with the appearance of humanity as the most memorable. Her white brand white shirt from Marinara is a somewhat emblematic image.
Wheatley vodka: Cody Rhodes
Cody’s tourist bus promotes the Wheatley vodka
- Wheatley Vodka was a Wrestlemania 40 sponsor
- Cody organized an interview segment, What do you want to speak, Sponsored by Wheatley
- Wheatley is sponsorship based on the first WWE spirits
The most recent sponsorship on this list, Cody Rhodes was the bridge between WWE and their first sponsorship by a brand of alcohol. Always an enterprising spirit, Cody Rhodes has proven to be fairly wise in terms of brand opportunities and to navigate in delicate waters with regard to the company’s parameters.
The relationship between Wheatley and WWE was fully in force during the last Wrestlemania. Of course, Cody was presented in a good place in last year’s program, so it was a big coup for the company Vodka. Time will tell us how long Cody and WWE are affiliated with Wheatley, and if he opens the doors for other partnerships based on spirits.
Cricket Wireless: Charlotte Flair
Crickett is currently announced on the ring carpet on gross
- Crickett Wireless is a mobile phone company
- They are known to have some of the most affordable prices with regard to mobile phones
- Charlotte recently returned to WWE after a long break
One of the veterans with mobile phone companies, Crickett Wireless decided that a partnership with WWE would be good for the brand. Charlotte Flair was presented in several advertisements, interacting with the Mascot Crickett.
This has apparently been a well recited sponsorship, because Crickett is now presented on the WWE RAW ring on Netflix, on a weekly basis. The advertisements featuring Charlotte were slightly fun, and it has successfully successfully. Time will tell us if “the queen” has an eye on a film or television career in the future.
Hefty: John Price
John Cena approved several products
- John Cena has made cinema, television and voiceover off
- He recently announced his retirement tour, which will take place throughout 2025
- He is in the next elimination room in Toronto
John Cena has become almost as well known for a new generation of fans to be an actor because he is a wrestler. It’s funny because John once criticized the rock to be part -time, only to follow the plunge and take the same thing.
John has approved several products, appearing in many advertisements. It was presented in advertisements for Gillette Razors and the aforementioned heavy trash bags. More recently, it was presented in a McDonald’s advertisement. John has certainly excelled in his new business.
Tide: Stone Cold Steve Austin
Steve was selective in what type of television work he does
- Ice-T appeared alongside Steve Austin in the Tide salesperson
- Steve has played in several films, as The convicts, And The longest courtyard
- Steve retired from the fight in 2003
Who would have had their money on Steve Austin and Ice-T appearing together in a tidal advertisement? Well, that’s exactly what we got in 2021. Advertising was for a new tide product that called for cold washing.
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Steve and Ice-T were described as “cold callers”, which of course was a game of their names. It was an entertaining announcement as you might expect, and it is always good to see Steve Austin making an appearance on television, because it does not happen too often.
Slim Jim: “Macho Man” Randy Savage and others
WWE recently teamed up with Slim Jim for a new advertising campaign
- Some have hypothesized that the fall of WWE and Randy Savage was due to its Jim Slim agreement
- The ultimate warrior also appeared in advertisements for the product
- Recently, the Knight and Jey USO made advertisements for the product
When you think of the products that have been approved by professional wrestlers, Slim Jim is generally the first that comes to mind. “Macho Man” Randy Savage most approved the product, and some have hypothesized that it led him to leave WWE in favor of WCW.
WWE recently joined Slim Jim and started publishing advertisements that presented two of the best stars in the company, Jey Uso, and the Knight. For those who remember, Randy Savage will always be the face of Slim Jim. His performances in the announcement remind us of all how special he was of a talent.
